Microsoft Proposes To Buy Yahoo For $31 Share, In $44.6-Billion Deal -- InformationWeek: "Microsoft Proposes To Buy Yahoo For $31 Share, In $44.6-Billion Deal"
¶6 of Steve Balmer's letter to the Yahoo! Board:
"While online advertising growth continues, there are significant benefits of scale in
advertising platform economics, in capital costs for search index build-out, and in research
and development, making this a time of industry consolidation and convergence. Today, the
market is increasingly dominated by one player who is consolidating its dominance through
acquisition. Together, Microsoft and Yahoo! can offer a credible alternative for consumers,
advertisers, and publishers. Synergies of this combination fall into four areas:
Scale economics: This combination enables synergies related to scale economics of the
advertising platform where today there is only one competitor at scale. This includes
synergies across both search and non-search related advertising that will strengthen the
value proposition to both advertisers and publishers. Additionally, the combination allows
us to consolidate capital spending.
Expanded R&D capacity: The combined talent of our engineering resources can be focused on
R&D priorities such as a single search index and single advertising platform. Together we
can unleash new levels of innovation, delivering enhanced user experiences, breakthroughs in
search, and new advertising platform capabilities. Many of these breakthroughs are a
function of an engineering scale that today neither of our companies has on its own.
Operational efficiencies: Eliminating redundant infrastructure and duplicative operating
costs will improve the financial performance of the combined entity.
Emerging user experiences: Our combined ability to focus engineering resources that drive
innovation in emerging scenarios such as video, mobile services, online commerce, social
media, and social platforms is greatly enhanced."
Friday, February 1, 2008
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