Wednesday, August 25, 2010

Amplify Update: Amplifying the conversation… major upgrades!

Amplify LogoAmplify Update: Amplifying the conversation… major upgrades today! 
Hi Thomas Beek,

Amplify's mission has always been to give people a place to engage in good old fashioned conversation around news, thoughts, ideas or anything else that's on their mind. From the start we have been committed to developing a way for users to easily keep up with the conversation without having to rely on email notifications. Today, we are excited to introduce the following new features that take the conversation on Amplify to a whole level. To hear more, check out this interview I did with Robert Scoble this morning. To experience all the upgrades yourself, just visit

1. Live Feeds: The Amplify Newsfeed now updates in real-time so that new posts stream in without you ever having to refresh the page (all other feeds mentioned below also defaulting to playing live).

2. Mentions: One of the most important ways to keep up with a conversation is to know when you are being spoken to or about. With this in mind, every user now has a "Mentions" feed that displays the latest mentions of their twitter @username on Amplify. So, if you'd like to make sure someone sees one of your comments or posts on Amplify, just be sure to include their Twitter @username.

3. Conversations feed: This is the place to see all the latest comments on Amps you've posted, previously commented on or are "eavesdropping on" (described below). So, if you don't want to receive emails from Amplify telling you about new comments, just turn them off and keep an eye on your Conversations feed.

4. Eavesdropping: An "Eavesdrop" link has been added to the bottom of every Amp that lets you add it to your Conversations feed. This way, you can keep up with the latest conversation on Amps you haven't yet commented on just as easily as one's you have.

5. Action Feed: When you want to quickly check the latest comments and recommends of your Amps, the new Action feed is the place to go.

6. Managing emails: To help you become less dependent on email notifications, in addition to a global setting that lets you turn off all email notifications for new comments, you will now see a check box on the Amplify save page and below every comment form that lets you opt out of email notifications on a per post basis. This way, you can turn on email notifications for some conversations without having to leave them on for all.

7. Permalinks: The changes described above apply to conversations that take place from within one of the various main feeds on But sometimes, you might open a specific post in a new tab and want to keep up with new comments on it right from there. Now, all permalinks will automatically let you know when new comments have come in, so you don't have to keep refreshing the page to find out.

8. Microblogging and Direct Messaging: The limit on microblog posts and direct messages has been increased from 500 to 1,000 characters, giving you more room to say what you need to say in those instances.

We hope you find these upgrades as exciting as we do… enjoy the conversation!

Eric Goldstein

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